News RSS

A Peek at Our Exquisite Details

Then come the custom touches that our customers have come to know and appreciate. Heat-sealed ribbon ensures that there is no fraying, and the sewn-in ballet shoe elastics create a soft hug around the foot. These are the final steps in the creation of Dreamy Dancers before they are carefully packaged and shipped to the Freed of London headquarters in New York.

Continue reading

Inspiration Corner - Black Dancers

Knowing how deeply committed Freed of London is to inclusivity and diversity in dance is what makes me proud to be partnered with them to make Dreamy Dancers shoes. This company clearly understands the needs of different types of dancers — from developing inclusive pointe shoe colors to piling on the unshakeable glitter that Dreamy Dancers is known for (and that little girls are in love with!). 

Continue reading

Little Dancer’s Confidence Kit: Stage Area Dry Run!

Bring Supplies Many little kids are attached to stuffed animals or blankies — they provide some much-needed security during stressful times! Be sure to pack your dancer’s favorites . . . along with snacks and tablets to keep her occupied during long stretches of waiting. 

Continue reading

Be Ready for the Worse-Case Scenario

Another, more common, worse-case scenario is simply just the tension of traveling for a high-stakes dance competition. The dancers are excited, but tired, stressed, and experiencing a range of powerful little girl emotions. These feelings definitely impact the dancer’s confidence and focus, which just takes the fun out of the experience. 

Continue reading